About Us

What we do

Santa's Free Store is a free shopping experience where children choose their own Christmas gifts. No price tags, no cost to families — just shelves of gifts and the dignity of choosing something yourself.

Behind the scenes, Santa's helpers gather gifts, match wishes, choose books and prepare packages for Christmas morning.

Why we started

Santa's Free Store is a program of The Great Christmas Project, a giving movement founded in loving memory of Eric, whose Santa-like beard and lifelong love of giving inspired its mission: every child deserves Christmas.

Our sister programs

Squishies From Santa — something soft to hug.
Artists for Santa — the creator movement.
Books From Santa · About · Contact — a book under every tree.

Where we are

Santa's Free Store is based in Birmingham, Alabama.